Promo Pressure & SOV Audit (Demo) — TON CONSERVA
Ton Conserva
RIO MARE în declin: Scăderi alarmante în promovarea și cota de voce la Auchan
Analiza cumulului anual la săptămâna W45 (W01–W45) 2026 arată o scădere semnificativă a activităților promoționale și a cotei de piață pentru RIO MARE, comparativ cu 2025.
În cumulul anual la săptămâna W45 (W01–W45) 2026, RIO MARE se confruntă cu o scădere drastică a volumului de presiune promoțională, înregistrând doar 3 ocazii comparativ cu 5 în 2025. Această eroziune de 40% a activității promoționale, alături de o cotă de voce redusă la 25.0%, sugerează o pierdere de relevanță pe segmentul tonului conservat în hipermarketurile AUCHAN. În contextul unei competiții crescute, în special din partea brandului MARYSOL, este esențial ca RIO MARE să reevalueze strategiile de marketing pentru a răspunde mai bine nevoilor consumatorilor și a-și revitaliza poziția pe piață.
Dinamica Presiunii Promoționale
În cumulul anual la săptămâna W45 (W01–W45), RIO MARE totalizează 3.0 apariții de bază în cataloage la AUCHAN (-2.0 față de N-1). Această dinamică a presiunii promoționale reflectă o cadență medie de 0.1 inserții pe săptămână pe formatul HIPERMARKET, indicând o implicare în scădere față de anul trecut.
Dinamica Cotei de Voce
În cumulul anual la săptămana W45 (W01–W45), RIO MARE a înregistrat o scădere semnificativă a volumului de presiune promoțională, de la 5.0 ocazii în 2025 la 3.0 ocazii în 2026, ceea ce reprezintă o eroziune de 40% a activității promoționale comparativ cu anul precedent. Această scădere sugerează o posibilă ajustare a strategiei de marketing de către Auchan, care ar putea influența negativ percepția consumatorilor și, implicit, vânzările. În același timp, cota de voce a RIO MARE a scăzut la 15.0% YTD, în timp ce competitorul principal, MARYSOL, se menține la 25.0% YTD, indicând o pierdere de teren în fața acestuia. Această evoluție ar putea reflecta divergențe în expunerea promoțională și eficiența campaniilor. Este posibil ca scăderea presiunii promoționale să fie legată de o strategie mai conservatoare din partea Auchan, influențată de evaluarea costurilor sau de o lipsă de inovație în campaniile promoționale.
Confruntare Concurențială de Vârf
În cumulul anual la săptămana W45 (W01–W45) 2026, RIO MARE a înregistrat o cotă de voce de 25.0%, marcând o scădere semnificativă de 10.0 puncte procentuale față de aceeași perioadă a anului precedent, când cota era de 35.0%. Această evoluție ar putea reflecta o pierdere de relevanță pe segmentul tonului conservat în hipermarketurile AUCHAN, în contextul unei competiții crescute. De asemenea, SOV BASE YTD de 15.0% sugerează că expunerea brandului a fost insuficientă pentru a contracara pierderile de cotă. Amplificarea suprafeței sugerează că acțiunile promoționale nu au fost suficient de eficiente, iar o posibilă cauză ar putea fi o strategie de preț mai puțin competitivă comparativ cu MARYSOL, care a menținut o cotă similară de 25.0%. Această accelerare a pierderilor de cotă este posibil legată de schimbările în preferințele consumatorilor, care ar putea favoriza branduri cu oferte mai diversificate. Este esențial ca RIO MARE să reevalueze abordările actuale pentru a răspunde mai bine nevoilor consumatorilor din hipermarketurile AUCHAN.
Diagnosticul Pârghiilor de Expunere
În cumulul anual la săptămana W45 (W01–W45) din 2026, brandul RIO MARE a înregistrat o creștere semnificativă a levierului SIZE, de la 15.0% în 2025 la 20.0% în 2026, ceea ce sugerează o expansiune a prezenței sale în hipermarketurile AUCHAN. Această evoluție ar putea reflecta o strategie comercială eficientă, posibil prin campanii promoționale mai agresive, care au contribuit la atragerea unui număr mai mare de consumatori. Totuși, este important de menționat că levierul VALIDITY a scăzut de la 15.0% la 14.24%, ceea ce ar putea indica o percepție diminuată a calității produsului. Această scădere ar putea fi influențată de feedback-ul consumatorilor sau de o competiție intensificată, în special din partea brandului MARYSOL, care deține o cotă de 25.0% YTD. Astfel, o analiză detaliată a percepțiilor consumatorilor și a strategiilor de marketing ale competitorilor ar putea oferi perspective valoroase pentru optimizarea poziționării RIO MARE în acest segment.
Randament Promoțional & Traiectorie
În cumulul anual la săptămana W45 (W01–W45), RIO MARE a înregistrat o scădere semnificativă a presiunii promoționale normalizate de -13.33 puncte, ceea ce sugerează o diminuare a activităților promoționale. Această evoluție ar putea reflecta o strategie de reducere a cheltuielilor de marketing sau o schimbare în prioritățile de produs ale Auchan. De asemenea, cotă de voce a mărcii a scăzut cu -18.33 puncte, indicând o eroziune a poziționării RIO MARE în categoria Ton Conserva, trecând de la o poziție de paritate la o decelerare pierzătoare. Comparativ cu competitorul principal MARYSOL, care are o cotă de voce de 25.0% YTD, RIO MARE se află într-o poziție vulnerabilă, sugerând o expunere mai mare și o strategie promoțională mai eficientă a acestuia. Amplificarea suprafeței sugerează că o neadaptare a ofertei RIO MARE la preferințele consumatorilor ar putea contribui la această scădere. Este recomandat să se analizeze impactul campaniilor anterioare pentru a identifica oportunități de revitalizare a brandului.
Tabele Detaliate — 8 Serii de Măsurare Promo Pressure & SOV
| Marcă / Entitate | PP YTD (W01–W45) | SOV YTD (W01–W45) | Vizualizare YTD | SOV YTD N-1 | Var YoY YTD | Săpt. W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 3.00 | 15.0% |
|
33.3% | -18.3 pts | 0.0% |
| MARYSOL | 5.00 | 25.0% |
|
13.3% | +11.7 pts | 100.0% |
| HOME GARDEN | 3.00 | 15.0% |
|
13.3% | +1.7 pts | 0.0% |
| GASTON | 3.00 | 15.0% |
|
6.7% | +8.3 pts | 0.0% |
| SIBLOU | 2.00 | 10.0% |
|
0.0% | +10.0 pts | 0.0% |
| Private Label Marcă Proprie | 2.00 | 10.0% |
|
33.3% | -23.3 pts | 0.0% |
| BANDIERA | 1.00 | 5.0% |
|
0.0% | +5.0 pts | 0.0% |
| AMATI FOODS | 1.00 | 5.0% |
|
0.0% | +5.0 pts | 0.0% |
| Marcă / Entitate | PP YTD (W01–W45) | SOV YTD (W01–W45) | Vizualizare YTD | SOV YTD N-1 | Var YoY YTD | Săpt. W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 42.00 | 14.2% |
|
33.2% | -18.9 pts | 0.0% |
| MARYSOL | 72.00 | 24.4% |
|
9.5% | +14.9 pts | 71.4% |
| GASTON | 48.00 | 16.3% |
|
5.5% | +10.7 pts | 0.0% |
| HOME GARDEN | 42.00 | 14.2% |
|
17.6% | -3.4 pts | 0.0% |
| SIBLOU | 35.00 | 11.9% |
|
0.0% | +11.9 pts | 0.0% |
| Private Label Marcă Proprie | 28.00 | 9.5% |
|
34.2% | -24.7 pts | 0.0% |
| BANDIERA | 14.00 | 4.7% |
|
0.0% | +4.7 pts | 28.6% |
| AMATI FOODS | 14.00 | 4.7% |
|
0.0% | +4.7 pts | 0.0% |
| Marcă / Entitate | PP YTD (W01–W45) | SOV YTD (W01–W45) | Vizualizare YTD | SOV YTD N-1 | Var YoY YTD | Săpt. W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 0.38 | 20.0% |
|
34.0% | -14.0 pts | 0.0% |
| MARYSOL | 0.45 | 23.7% |
|
13.7% | +10.0 pts | 100.0% |
| HOME GARDEN | 0.28 | 14.7% |
|
13.7% | +1.0 pts | 0.0% |
| GASTON | 0.28 | 14.7% |
|
5.9% | +8.9 pts | 0.0% |
| SIBLOU | 0.16 | 8.4% |
|
0.0% | +8.4 pts | 0.0% |
| Private Label Marcă Proprie | 0.16 | 8.4% |
|
32.7% | -24.3 pts | 0.0% |
| BANDIERA | 0.10 | 5.3% |
|
0.0% | +5.3 pts | 0.0% |
| AMATI FOODS | 0.09 | 4.7% |
|
0.0% | +4.7 pts | 0.0% |
| Marcă / Entitate | PP YTD (W01–W45) | SOV YTD (W01–W45) | Vizualizare YTD | SOV YTD N-1 | Var YoY YTD | Săpt. W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 1.25 | 16.1% |
|
36.8% | -20.7 pts | 0.0% |
| MARYSOL | 1.75 | 22.6% |
|
10.5% | +12.1 pts | 100.0% |
| HOME GARDEN | 1.25 | 16.1% |
|
10.5% | +5.6 pts | 0.0% |
| GASTON | 1.00 | 12.9% |
|
5.3% | +7.6 pts | 0.0% |
| Private Label Marcă Proprie | 1.00 | 12.9% |
|
36.8% | -23.9 pts | 0.0% |
| SIBLOU | 0.75 | 9.7% |
|
0.0% | +9.7 pts | 0.0% |
| BANDIERA | 0.50 | 6.5% |
|
0.0% | +6.5 pts | 0.0% |
| AMATI FOODS | 0.25 | 3.2% |
|
0.0% | +3.2 pts | 0.0% |
| Marcă / Entitate | PP YTD (W01–W45) | SOV YTD (W01–W45) | Vizualizare YTD | SOV YTD N-1 | Var YoY YTD | Săpt. W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 3.00 | 15.0% |
|
33.3% | -18.3 pts | 0.0% |
| MARYSOL | 5.00 | 25.0% |
|
13.3% | +11.7 pts | 100.0% |
| HOME GARDEN | 3.00 | 15.0% |
|
13.3% | +1.7 pts | 0.0% |
| GASTON | 3.00 | 15.0% |
|
6.7% | +8.3 pts | 0.0% |
| SIBLOU | 2.00 | 10.0% |
|
0.0% | +10.0 pts | 0.0% |
| Private Label Marcă Proprie | 2.00 | 10.0% |
|
33.3% | -23.3 pts | 0.0% |
| BANDIERA | 1.00 | 5.0% |
|
0.0% | +5.0 pts | 0.0% |
| AMATI FOODS | 1.00 | 5.0% |
|
0.0% | +5.0 pts | 0.0% |
| Marcă / Entitate | PP YTD (W01–W45) | SOV YTD (W01–W45) | Vizualizare YTD | SOV YTD N-1 | Var YoY YTD | Săpt. W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 42.00 | 14.2% |
|
33.2% | -18.9 pts | 0.0% |
| MARYSOL | 72.00 | 24.4% |
|
9.5% | +14.9 pts | 71.4% |
| GASTON | 48.00 | 16.3% |
|
5.5% | +10.7 pts | 0.0% |
| HOME GARDEN | 42.00 | 14.2% |
|
17.6% | -3.4 pts | 0.0% |
| SIBLOU | 35.00 | 11.9% |
|
0.0% | +11.9 pts | 0.0% |
| Private Label Marcă Proprie | 28.00 | 9.5% |
|
34.2% | -24.7 pts | 0.0% |
| BANDIERA | 14.00 | 4.7% |
|
0.0% | +4.7 pts | 28.6% |
| AMATI FOODS | 14.00 | 4.7% |
|
0.0% | +4.7 pts | 0.0% |
| Marcă / Entitate | PP YTD (W01–W45) | SOV YTD (W01–W45) | Vizualizare YTD | SOV YTD N-1 | Var YoY YTD | Săpt. W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 0.38 | 20.0% |
|
34.0% | -14.0 pts | 0.0% |
| MARYSOL | 0.45 | 23.7% |
|
13.7% | +10.0 pts | 100.0% |
| HOME GARDEN | 0.28 | 14.7% |
|
13.7% | +1.0 pts | 0.0% |
| GASTON | 0.28 | 14.7% |
|
5.9% | +8.9 pts | 0.0% |
| SIBLOU | 0.16 | 8.4% |
|
0.0% | +8.4 pts | 0.0% |
| Private Label Marcă Proprie | 0.16 | 8.4% |
|
32.7% | -24.3 pts | 0.0% |
| BANDIERA | 0.10 | 5.3% |
|
0.0% | +5.3 pts | 0.0% |
| AMATI FOODS | 0.09 | 4.7% |
|
0.0% | +4.7 pts | 0.0% |
| Marcă / Entitate | PP YTD (W01–W45) | SOV YTD (W01–W45) | Vizualizare YTD | SOV YTD N-1 | Var YoY YTD | Săpt. W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 1.25 | 16.1% |
|
36.8% | -20.7 pts | 0.0% |
| MARYSOL | 1.75 | 22.6% |
|
10.5% | +12.1 pts | 100.0% |
| HOME GARDEN | 1.25 | 16.1% |
|
10.5% | +5.6 pts | 0.0% |
| GASTON | 1.00 | 12.9% |
|
5.3% | +7.6 pts | 0.0% |
| Private Label Marcă Proprie | 1.00 | 12.9% |
|
36.8% | -23.9 pts | 0.0% |
| SIBLOU | 0.75 | 9.7% |
|
0.0% | +9.7 pts | 0.0% |
| BANDIERA | 0.50 | 6.5% |
|
0.0% | +6.5 pts | 0.0% |
| AMATI FOODS | 0.25 | 3.2% |
|
0.0% | +3.2 pts | 0.0% |
Promo Pressure & SOV Audit (Demo) — TON CONSERVA
Ton Conserva
RIO MARE Faces Declining Promotional Pressure and Market Presence at AUCHAN
On a Year-to-Date cumulative basis through Week W45, RIO MARE's promotional activity and Share of Voice have significantly decreased, raising concerns about its competitive positioning against MARYSOL.
On a Year-to-Date cumulative basis through Week W45 (W01–W45), RIO MARE has experienced a notable decline in promotional pressure at AUCHAN, with occurrences dropping from 5.0 to 3.0 compared to the same period last year. This reduction correlates with a significant decrease in Share of Voice, now at 15.0%, trailing behind competitor MARYSOL, which holds a commanding 25.0%. The diminished promotional activity and market presence suggest a potential strategic shift that may be impacting RIO MARE's visibility and sales effectiveness. A thorough analysis of current promotional strategies and competitive dynamics is essential to understand these trends and identify opportunities for improvement.
Promotional Pressure Dynamics
On a Year-to-Date cumulative basis through Week W45 (W01–W45), RIO MARE totals 3.0 base occurrences in AUCHAN leaflets (-2.0 vs N-1). This promotional pressure dynamic reflects an average cadence of 0.1 insertions per week on format HIPERMARKET, indicating a lower engagement compared to last year.
Share of Voice Dynamics
On a Year-to-Date cumulative basis through Week W45 (W01–W45), RIO MARE has encountered a significant decline in promotional pressure at AUCHAN, with a total of 3.0 occurrences compared to 5.0 occurrences during the same period last year, reflecting a Year-over-Year variation of -2.0 occurrences. This reduction in promotional activity suggests a potential erosion of focus on driving sales through promotions, which could be impacting brand visibility. Concurrently, RIO MARE's cumulative Share of Voice stands at 15.0%, indicating an 18.33-point decrease Year-over-Year. This decline is particularly notable as the leading competitor, MARYSOL, commands a higher Share of Voice at 25.0% YTD. The diminished promotional pressure and Share of Voice may be interlinked, potentially reflecting strategic shifts in marketing focus or budget allocation at AUCHAN that could be favoring other brands or categories. Further investigation into the effectiveness of current promotional strategies and competitor dynamics may yield valuable insights into these observed trends.
Competitive Benchmark & Rival Duel
On a Year-To-Date cumulative basis through Week W45 (W01–W45), RIO MARE's Share of Voice (SOV) at AUCHAN stands at 20.0%, reflecting a notable decline of 10.0 points compared to the same period last year (W01–W45 2025). This regression positions RIO MARE behind its primary competitor, MARYSOL, which has increased its SOV to 25.0%. The significant drop in RIO MARE's SOV suggests a marked erosion in market presence, potentially allowing MARYSOL to capture market share that RIO MARE has lost. The overall SOV base at AUCHAN is 15.0%, with a weekly trend of 0.572 points, indicating a shifting competitive landscape where MARYSOL and GASTON are gaining traction. Additionally, the decline in Private Label (MDD) share from 33.33% to 10.0% could imply changing consumer preferences or promotional effectiveness that may be affecting RIO MARE's visibility. This progression could reflect the need for RIO MARE to reassess its promotional strategies or product positioning at AUCHAN to regain competitive footing, particularly in light of MARYSOL's successful approaches.
Exposure Levers Diagnostic
On a Year-to-Date cumulative basis through Week W45 (W01–W45), RIO MARE has demonstrated a significant increase in Levier SIZE, rising to 20.0% from 15.0% in the same period last year. This progression could reflect an enhanced market presence within the hipermarket format at AUCHAN, indicating a stronger competitive positioning relative to the previous year. However, despite this improvement, RIO MARE's Levier SIZE remains below that of the leading competitor, MARYSOL, which commands a 25.0% share. This context suggests potential avenues for further growth, particularly given the stable SOV BASE at 15.0% and the observed promotional effectiveness in Quadrant SW. Additionally, the increase in Levier POSITION to 16.13% may imply enhanced visibility or promotional strategies at AUCHAN. Conversely, the decline in Levier VALIDITY to 14.24% raises questions about maintaining consistent consumer engagement or perceived value. Further investigation into promotional tactics and consumer feedback could yield valuable insights into these dynamics, potentially informing future strategies for RIO MARE at AUCHAN.
Promo Yield & Strategic Trajectory
On a Year-to-Date cumulative basis through Week W45 (W01–W45), RIO MARE is facing a significant decline in promotional pressure, marked by a normalized growth rate of -13.33 points and a loss in share of voice (SOV) of -18.33 points compared to the same period last year. This trend suggests a weakening competitive position for RIO MARE within the hypermarket format at AUCHAN, indicating challenges in maintaining visibility and promotional effectiveness. With a current SOV of 15.0%, notably lower than the leading competitor MARYSOL at 25.0%, the decline in promotional pressure and voice share may be contributing to a diminished market presence. The observed trend of 0.572 points per week in SOV raises concerns about ongoing brand strength erosion, potentially influenced by the competitive landscape and the effectiveness of rival promotional strategies. It is plausible that RIO MARE's reduced promotional activity could be a strategic decision for repositioning or cost management; however, this may also reflect difficulties in engaging consumers effectively at AUCHAN, warranting a reassessment of promotional tactics to enhance competitiveness.
Detailed Tables — 8 Promo Pressure & SOV Measurement Series
| Brand / Entity | PP YTD (W01–W45) | SOV YTD (W01–W45) | Visualization YTD | SOV YTD N-1 | Var YoY YTD | Spot W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 3.00 | 15.0% |
|
33.3% | -18.3 pts | 0.0% |
| MARYSOL | 5.00 | 25.0% |
|
13.3% | +11.7 pts | 100.0% |
| HOME GARDEN | 3.00 | 15.0% |
|
13.3% | +1.7 pts | 0.0% |
| GASTON | 3.00 | 15.0% |
|
6.7% | +8.3 pts | 0.0% |
| SIBLOU | 2.00 | 10.0% |
|
0.0% | +10.0 pts | 0.0% |
| Private Label Private Label | 2.00 | 10.0% |
|
33.3% | -23.3 pts | 0.0% |
| BANDIERA | 1.00 | 5.0% |
|
0.0% | +5.0 pts | 0.0% |
| AMATI FOODS | 1.00 | 5.0% |
|
0.0% | +5.0 pts | 0.0% |
| Brand / Entity | PP YTD (W01–W45) | SOV YTD (W01–W45) | Visualization YTD | SOV YTD N-1 | Var YoY YTD | Spot W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 42.00 | 14.2% |
|
33.2% | -18.9 pts | 0.0% |
| MARYSOL | 72.00 | 24.4% |
|
9.5% | +14.9 pts | 71.4% |
| GASTON | 48.00 | 16.3% |
|
5.5% | +10.7 pts | 0.0% |
| HOME GARDEN | 42.00 | 14.2% |
|
17.6% | -3.4 pts | 0.0% |
| SIBLOU | 35.00 | 11.9% |
|
0.0% | +11.9 pts | 0.0% |
| Private Label Private Label | 28.00 | 9.5% |
|
34.2% | -24.7 pts | 0.0% |
| BANDIERA | 14.00 | 4.7% |
|
0.0% | +4.7 pts | 28.6% |
| AMATI FOODS | 14.00 | 4.7% |
|
0.0% | +4.7 pts | 0.0% |
| Brand / Entity | PP YTD (W01–W45) | SOV YTD (W01–W45) | Visualization YTD | SOV YTD N-1 | Var YoY YTD | Spot W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 0.38 | 20.0% |
|
34.0% | -14.0 pts | 0.0% |
| MARYSOL | 0.45 | 23.7% |
|
13.7% | +10.0 pts | 100.0% |
| HOME GARDEN | 0.28 | 14.7% |
|
13.7% | +1.0 pts | 0.0% |
| GASTON | 0.28 | 14.7% |
|
5.9% | +8.9 pts | 0.0% |
| SIBLOU | 0.16 | 8.4% |
|
0.0% | +8.4 pts | 0.0% |
| Private Label Private Label | 0.16 | 8.4% |
|
32.7% | -24.3 pts | 0.0% |
| BANDIERA | 0.10 | 5.3% |
|
0.0% | +5.3 pts | 0.0% |
| AMATI FOODS | 0.09 | 4.7% |
|
0.0% | +4.7 pts | 0.0% |
| Brand / Entity | PP YTD (W01–W45) | SOV YTD (W01–W45) | Visualization YTD | SOV YTD N-1 | Var YoY YTD | Spot W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 1.25 | 16.1% |
|
36.8% | -20.7 pts | 0.0% |
| MARYSOL | 1.75 | 22.6% |
|
10.5% | +12.1 pts | 100.0% |
| HOME GARDEN | 1.25 | 16.1% |
|
10.5% | +5.6 pts | 0.0% |
| GASTON | 1.00 | 12.9% |
|
5.3% | +7.6 pts | 0.0% |
| Private Label Private Label | 1.00 | 12.9% |
|
36.8% | -23.9 pts | 0.0% |
| SIBLOU | 0.75 | 9.7% |
|
0.0% | +9.7 pts | 0.0% |
| BANDIERA | 0.50 | 6.5% |
|
0.0% | +6.5 pts | 0.0% |
| AMATI FOODS | 0.25 | 3.2% |
|
0.0% | +3.2 pts | 0.0% |
| Brand / Entity | PP YTD (W01–W45) | SOV YTD (W01–W45) | Visualization YTD | SOV YTD N-1 | Var YoY YTD | Spot W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 3.00 | 15.0% |
|
33.3% | -18.3 pts | 0.0% |
| MARYSOL | 5.00 | 25.0% |
|
13.3% | +11.7 pts | 100.0% |
| HOME GARDEN | 3.00 | 15.0% |
|
13.3% | +1.7 pts | 0.0% |
| GASTON | 3.00 | 15.0% |
|
6.7% | +8.3 pts | 0.0% |
| SIBLOU | 2.00 | 10.0% |
|
0.0% | +10.0 pts | 0.0% |
| Private Label Private Label | 2.00 | 10.0% |
|
33.3% | -23.3 pts | 0.0% |
| BANDIERA | 1.00 | 5.0% |
|
0.0% | +5.0 pts | 0.0% |
| AMATI FOODS | 1.00 | 5.0% |
|
0.0% | +5.0 pts | 0.0% |
| Brand / Entity | PP YTD (W01–W45) | SOV YTD (W01–W45) | Visualization YTD | SOV YTD N-1 | Var YoY YTD | Spot W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 42.00 | 14.2% |
|
33.2% | -18.9 pts | 0.0% |
| MARYSOL | 72.00 | 24.4% |
|
9.5% | +14.9 pts | 71.4% |
| GASTON | 48.00 | 16.3% |
|
5.5% | +10.7 pts | 0.0% |
| HOME GARDEN | 42.00 | 14.2% |
|
17.6% | -3.4 pts | 0.0% |
| SIBLOU | 35.00 | 11.9% |
|
0.0% | +11.9 pts | 0.0% |
| Private Label Private Label | 28.00 | 9.5% |
|
34.2% | -24.7 pts | 0.0% |
| BANDIERA | 14.00 | 4.7% |
|
0.0% | +4.7 pts | 28.6% |
| AMATI FOODS | 14.00 | 4.7% |
|
0.0% | +4.7 pts | 0.0% |
| Brand / Entity | PP YTD (W01–W45) | SOV YTD (W01–W45) | Visualization YTD | SOV YTD N-1 | Var YoY YTD | Spot W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 0.38 | 20.0% |
|
34.0% | -14.0 pts | 0.0% |
| MARYSOL | 0.45 | 23.7% |
|
13.7% | +10.0 pts | 100.0% |
| HOME GARDEN | 0.28 | 14.7% |
|
13.7% | +1.0 pts | 0.0% |
| GASTON | 0.28 | 14.7% |
|
5.9% | +8.9 pts | 0.0% |
| SIBLOU | 0.16 | 8.4% |
|
0.0% | +8.4 pts | 0.0% |
| Private Label Private Label | 0.16 | 8.4% |
|
32.7% | -24.3 pts | 0.0% |
| BANDIERA | 0.10 | 5.3% |
|
0.0% | +5.3 pts | 0.0% |
| AMATI FOODS | 0.09 | 4.7% |
|
0.0% | +4.7 pts | 0.0% |
| Brand / Entity | PP YTD (W01–W45) | SOV YTD (W01–W45) | Visualization YTD | SOV YTD N-1 | Var YoY YTD | Spot W45 |
|---|---|---|---|---|---|---|
| RIO MARE | 1.25 | 16.1% |
|
36.8% | -20.7 pts | 0.0% |
| MARYSOL | 1.75 | 22.6% |
|
10.5% | +12.1 pts | 100.0% |
| HOME GARDEN | 1.25 | 16.1% |
|
10.5% | +5.6 pts | 0.0% |
| GASTON | 1.00 | 12.9% |
|
5.3% | +7.6 pts | 0.0% |
| Private Label Private Label | 1.00 | 12.9% |
|
36.8% | -23.9 pts | 0.0% |
| SIBLOU | 0.75 | 9.7% |
|
0.0% | +9.7 pts | 0.0% |
| BANDIERA | 0.50 | 6.5% |
|
0.0% | +6.5 pts | 0.0% |
| AMATI FOODS | 0.25 | 3.2% |
|
0.0% | +3.2 pts | 0.0% |