E-Commerce insights of the week for
BERE BLONDA
1
2026-W32
Executive Summary
Market : Moderate
Item diversity near 4-week average — market within normal range.
Item Diversity
% SKUs seen in the week / total active items since 2 years
73.5%
452 SKUs with offers / 615 referenced
▲
6.0 pp
vs Y-1
▲
2.7 pp
vs last 4 weeks
Active E-Stores
Distinct e-stores with active offers
7
555 active offers across 7 e-stores
▼
4
vs Y-1
▲
0
vs last 4 weeks
Average max discount
Ø max discount
18.8%
▼
1.4 pp
vs Y-1
▼
0.7 pp
vs last 4 weeks
Total Active Offers
Number of active commercial offers
555
▼
0.9%
vs Y-1
▲
4.4%
vs last 4 weeks
Top 2 Concentration
Offer share of top 2 producers
32.1%
URSUS BREWERIES + HEINEKEN ROMANIA
▼
2.4 pp
vs Y-1
▲
0.2 pp
vs last 4 weeks
URSUS BREWERIES
Item Diversity
% SKUs seen in the week / total active items since 2 years
82.7%
62 SKUs with offers / 615 referenced
▲
2.7 pp
vs Y-1
▲
3.0 pp
vs last 4 weeks
Active E-Stores
Distinct e-stores with active offers
6
92 active offers across 6 e-stores
▼
4
vs Y-1
▲
0
vs last 4 weeks
Average max discount
Ø max discount
14.8%
▼
0.8 pp
vs Y-1
▲
0.9 pp
vs last 4 weeks
Total Active Offers
Number of active commercial offers
92
▼
17.9%
vs Y-1
▲
3.6%
vs last 4 weeks
Executive Summary W32: URSUS BREWERIES Dominates E-Commerce Offer Pressure
In week W32, URSUS BREWERIES maintains a robust e-commerce offer pressure of 82.7%, significantly outperforming the market average of 73.5%. This results in a noteworthy gap of +9.2 percentage points.
Our brand enjoys a strong presence, being listed on 6 out of 7 active e-stores within the category, which translates to an impressive network coverage of 85.7%.
The average discount applied to our products is 14.8%, which is lower than the market average of 18.8%, reflecting a gap of -4.0 percentage points.
Conclusion
URSUS BREWERIES continues to assert its dominance in the e-commerce landscape, showcasing a substantial offer pressure and extensive network coverage. While our discount strategy is slightly below market average, our strong positioning across multiple e-stores reinforces our competitive edge.
2
Offer Pressure by E-Store
555 offers • 7 e-storesL'exposition de nos produits en ligne est principalement influencée par N/A (0 offres) et N/A (0 offres), représentant 0,0 % de notre volume total d'offres à travers 7 e-boutiques actives.
| # | E-Store | Active Offers | Avg max discount Ø max discount | Avg. Price per unit (lit, kg, m, ..) | SKU Share |
|---|---|---|---|---|---|
| 1 |  |
421 | 20.4% | 17.36 Lei | 75.9% |
| 2 |  |
104 | 12.2% | 11.03 Lei | 18.7% |
| 3 |  |
9 | 31.0% | 18.97 Lei | 1.6% |
| 4 |  |
8 | 10.0% | 17.0 Lei | 1.4% |
| 5 | SHOP & GO | 8 | 10.0% | 17.0 Lei | 1.4% |
| 6 |  |
4 | 23.7% | 6.5 Lei | 0.7% |
| 7 |  |
1 | 10.0% | 5.0 Lei | 0.2% |
3
Competitive Activity
75 producers • 150 brandsTop 10 Producers — Offer Count
Top 10 Brands — Offer Count
4
Focus URSUS BREWERIES
vs marketURSUS BREWERIES
16.6%
Offer share • 92 active offers
Rest of market
83.4%
Offer share • 463 active offers
| Brand | Offers | SKUs | Avg max discount | Avg. Price per unit (lit, kg, m, ..) |
|---|---|---|---|---|
| CIUCAS BRASOV | 18 | 9 | 17.5% | 7.94 Lei |
| TIMISOREANA | 18 | 11 | 15.5% | 8.31 Lei |
| URSUS | 18 | 15 | 14.3% | 11.4 Lei |
| PERONI | 14 | 11 | — | 15.18 Lei |
| KOZEL | 9 | 7 | 13.0% | 10.78 Lei |
| PILSNER URQUELL | 8 | 4 | 17.0% | 17.24 Lei |
| AZUGA | 4 | 2 | 13.0% | 18.09 Lei |
| GROLSCH | 2 | 2 | — | 18.0 Lei |
5
Unit Price Trends
Scenario: STABLEAvg. unit price per unit (lit, kg, m, ..) (12 weeks)
Avg. max discount (12 weeks)
7
Top Offers of the Week
79 lowest prices detected🏷️ Top 10 — Discount Depth
| # | E-Store | Brand | Discount | Price | |
|---|---|---|---|---|---|
| 1 | |
KONIG PILSNER | 58.0% | 17.0 Lei | ⭐ |
| 2 | |
DU BOUCANIER | 50.0% | 24.0 Lei | ⭐ |
| 3 | |
ZAHRINGER | 45.0% | 6.0 Lei | ⭐ |
| 4 | |
UREICH | 45.0% | 6.0 Lei | ⭐ |
| 5 | |
SAMSON | 45.0% | 10.0 Lei | ⭐ |
| 6 | |
SAMSON | 40.0% | 14.0 Lei | ⭐ |
| 7 | |
BUD LIGHT | 37.5% | 11.5 Lei | ⭐ |
| 8 | |
SAN MIGUEL | 37.0% | 18.0 Lei | ⭐ |
| 9 | |
KAISERDOM | 36.0% | 15.33 Lei | |
| 10 | |
ERDINGER | 31.0% | 14.0 Lei | ⭐ |
🌐 Top 10 — Multi-Store Presence
| # | Brand | Presence | Price | Discount |
|---|---|---|---|---|
| 1 | PILSNER URQUELL | 4 sites | 13.0 Lei | 17.0% |
| 2 | CIUCAS BRASOV | 3 sites | 4.0 Lei | — |
| 3 | TIMISOREANA | 3 sites | 5.5 Lei | — |
| 4 | NEUMARKT | 3 sites | 5.56 Lei | 5.0% |
| 5 | TIMISOREANA | 3 sites | 6.0 Lei | — |
| 6 | BIRRA MORETTI | 3 sites | 6.0 Lei | — |
| 7 | CIUCAS BRASOV | 3 sites | 6.17 Lei | 15.0% |
| 8 | NEUMARKT | 3 sites | 8.5 Lei | — |
| 9 | BECK'S | 3 sites | 10.5 Lei | 16.0% |
| 10 | CIUCAS BRASOV | 3 sites | 11.5 Lei | — |
8
Private Label vs National Brands
Private Label
1.1%
6 offers • 5 SKUs
• Max Discount 27.0%
National Brand
98.9%
549 offers • 447 SKUs
• Max Discount 18.6%
9
News & Alerts (vs last 24 months)
⚠️ CIUCAS BRASOV — URSUS BREWERIES
Discount this week: 20.0% (historical avg: 5.8%, delta: +246.2%)
at AUCHAN
at AUCHAN
⚠️ MADRI — MOLSON COORS UK
Discount this week: 23.0% (historical avg: 8.7%, delta: +163.9%)
at AUCHAN
at AUCHAN
⚠️ TIMISOREANA — URSUS BREWERIES
Discount this week: 14.2% (historical avg: 10.0%, delta: +41.7%)
at AUCHAN
at AUCHAN
🆕 BERGENBIER — New item — BERGENBIER
BERGENBIER S.A. — AUCHAN — 8.0 Lei
🆕 BERGENBIER — New item — BERGENBIER
BERGENBIER S.A. — AUCHAN — 11.0 Lei
🆕 STEPHANS BRAU — New item — STEPHANS BRAU
SCHWARZ — KAUFLAND — 4.0 Lei
10
Conclusion & Recommendations
📖
How to Read This Newsletter
This guide explains each section and metric used in this weekly e-commerce newsletter.
1 — Item Diversity
Item Diversity — Share of SKUs seen in the week vs. the total unique items observed over 2 years. A higher value indicates an offer breadth.
Item Diversity — Share of SKUs seen in the week vs. the total unique items observed over 2 years. A higher value indicates an offer breadth.
1 — Active E-Stores
Active E-Stores — Number of distinct online stores with active offers in the category during the week.
Active E-Stores — Number of distinct online stores with active offers in the category during the week.
1 — Average max discount
Average Discount — Mean discount depth (%) across all active commercial offers.
Average Discount — Mean discount depth (%) across all active commercial offers.
1 — Total Active Offers
Total Active Offers — Count of all individual commercial offers detected during the week across all e-stores.
Total Active Offers — Count of all individual commercial offers detected during the week across all e-stores.
1 — Top 2 Concentration
Top 2 Concentration — Share of total offers captured by the two most active producers. High concentration signals a market dominated by a few players.
Top 2 Concentration — Share of total offers captured by the two most active producers. High concentration signals a market dominated by a few players.
2 — Offer Pressure by E-Store
Offer Pressure by E-Store — Table ranking online stores by number of active offers, average discount depth, average unit price, and number of distinct SKUs.
Offer Pressure by E-Store — Table ranking online stores by number of active offers, average discount depth, average unit price, and number of distinct SKUs.
3 — Competitive Activity
Competitive Activity — Horizontal bar charts showing the top 10 producers and brands by number of active offers.
Competitive Activity — Horizontal bar charts showing the top 10 producers and brands by number of active offers.
4 — Focus URSUS BREWERIES
Focus Producer — Compares the selected producer's offer footprint (offer share, active offers) against the rest of the market, and lists its top brands.
Focus Producer — Compares the selected producer's offer footprint (offer share, active offers) against the rest of the market, and lists its top brands.
5 — Unit Price Trends
Unit Price Trends — Line charts tracking the average unit price and the average discount depth over 12 weeks. Hover over data points for exact values.
Unit Price Trends — Line charts tracking the average unit price and the average discount depth over 12 weeks. Hover over data points for exact values.
7 — Top Offers of the Week
Top Offers — Two tables: (1) Top 10 by discount depth, (2) Top 10 by multi-store presence. ⭐ marks the lowest observed price.
Top Offers — Two tables: (1) Top 10 by discount depth, (2) Top 10 by multi-store presence. ⭐ marks the lowest observed price.
8 — Private Label vs National Brands
Private Label vs National Brands — Compares offer share, number of SKUs, and average discount between private-label and national brands.
Private Label vs National Brands — Compares offer share, number of SKUs, and average discount between private-label and national brands.
9 — News & Alerts (vs last 24 months)
News & Alerts — Flags unusual discount spikes, presence surges, and newly listed items compared to historical averages.
News & Alerts — Flags unusual discount spikes, presence surges, and newly listed items compared to historical averages.
