E-Commerce insights of the week for
BERE BLONDA
1
2026-W31
Executive Summary
Market : Hot
Item diversity above 4-week average — intense commercial activity.
Item Diversity
% SKUs seen in the week / total active items since 2 years
89.5%
591 SKUs with offers / 660 referenced
▲
18.4 pp
vs Y-1
▲
5.5 pp
vs last 4 weeks
Active E-Stores
Distinct e-stores with active offers
7
704 active offers across 7 e-stores
▼
3
vs Y-1
▲
0
vs last 4 weeks
Average Discount
Ø discount depth
23.7%
▼
1.1 pp
vs Y-1
▲
0.5 pp
vs last 4 weeks
Total Active Offers
Number of active commercial offers
704
▲
16.6%
vs Y-1
▲
6.5%
vs last 4 weeks
Top 2 Concentration
Offer share of top 2 producers
27.7%
URSUS BREWERIES + HEINEKEN ROMANIA
▼
3.1 pp
vs Y-1
▼
0.5 pp
vs last 4 weeks
URSUS BREWERIES
Item Diversity
% SKUs seen in the week / total active items since 2 years
93.7%
74 SKUs with offers / 660 referenced
▲
17.8 pp
vs Y-1
▲
1.3 pp
vs last 4 weeks
Active E-Stores
Distinct e-stores with active offers
6
105 active offers across 6 e-stores
▼
2
vs Y-1
▲
0
vs last 4 weeks
Average Discount
Ø discount depth
13.8%
▼
1.3 pp
vs Y-1
▼
1.4 pp
vs last 4 weeks
Total Active Offers
Number of active commercial offers
105
▲
1.0%
vs Y-1
▲
2.7%
vs last 4 weeks
Executive Summary W31: URSUS BREWERIES maintains a dominant 93.7% offer pressure in e-commerce.
In week W31, URSUS BREWERIES achieves an impressive e-commerce offer pressure of 93.7%, surpassing the market average of 89.5% by a margin of 4.2 percentage points, indicating a slight increase.
Our brand is prominently featured across 6 active e-stores out of a total of 7 in the category, translating to a robust network coverage of 85.7%.
The average discount applied to our products is currently at 13.8%, which is notably lower than the market average of 23.7%, resulting in a gap of -9.9 percentage points.
Conclusion
These metrics reflect URSUS BREWERIES' strong positioning in the e-commerce landscape, showcasing our ability to maintain high offer pressure while ensuring significant visibility across multiple e-stores. The competitive discount strategy, although lower than the market average, aligns with our brand's value proposition.
2
Offer Pressure by E-Store
704 offers • 7 e-storesNotre exposition en ligne des produits est principalement alimentée par N/A (0 offres) et N/A (0 offres), représentant 0,0 % de notre volume total d'offres à travers 7 e-boutiques actives.
| # | E-Store | Active Offers | Avg. Discount Ø depth | Avg. Price per unit (lit, kg, m, ..) | SKU Share |
|---|---|---|---|---|---|
| 1 |  |
577 | 25.6% | 18.13 Lei | 82.0% |
| 2 |  |
101 | 8.8% | 11.22 Lei | 14.3% |
| 3 |  |
8 | 10.0% | 16.94 Lei | 1.1% |
| 4 | SHOP & GO | 8 | 10.0% | 16.94 Lei | 1.1% |
| 5 |  |
7 | — | 17.43 Lei | 1.0% |
| 6 |  |
2 | 17.0% | 9.5 Lei | 0.3% |
| 7 |  |
1 | 10.0% | 5.0 Lei | 0.1% |
3
Competitive Activity
100 producers • 192 brandsTop 10 Producers — Offer Count
Top 10 Brands — Offer Count
4
Focus URSUS BREWERIES
vs marketURSUS BREWERIES
14.9%
Offer share • 105 active offers
Rest of market
85.1%
Offer share • 599 active offers
| Brand | Offers | SKUs | Avg. Discount | Avg. Price per unit (lit, kg, m, ..) |
|---|---|---|---|---|
| URSUS | 23 | 19 | 23.0% | 12.09 Lei |
| TIMISOREANA | 19 | 11 | 11.2% | 8.82 Lei |
| CIUCAS BRASOV | 17 | 9 | 8.2% | 8.07 Lei |
| PERONI | 15 | 12 | 13.0% | 15.45 Lei |
| KOZEL | 9 | 7 | 21.0% | 10.91 Lei |
| PILSNER URQUELL | 8 | 4 | 17.0% | 17.43 Lei |
| AZUGA | 5 | 3 | 14.8% | 18.3 Lei |
| BARLOG | 4 | 4 | — | 21.75 Lei |
5
Unit Price Trends
Scenario: STABLEAvg. unit price per unit (lit, kg, m, ..) (12 weeks)
Avg. discount (12 weeks)
7
Top Offers of the Week
184 lowest prices detected🏷️ Top 10 — Discount Depth
| # | E-Store | Brand | Discount | Price | |
|---|---|---|---|---|---|
| 1 | |
BUD LIGHT | 60.0% | 4.0 Lei | ⭐ |
| 2 | |
KONIG PILSNER | 58.0% | 10.0 Lei | ⭐ |
| 3 | |
BITBURGER | 55.0% | 14.0 Lei | ⭐ |
| 4 | |
KUTNO HORSKA | 51.0% | 12.0 Lei | ⭐ |
| 5 | |
DU BOUCANIER | 50.0% | 24.0 Lei | ⭐ |
| 6 | |
BITBURGER | 48.0% | 18.0 Lei | ⭐ |
| 7 | |
LA GOUDALE | 47.0% | 18.0 Lei | ⭐ |
| 8 | |
ZAHRINGER | 45.0% | 6.0 Lei | ⭐ |
| 9 | |
ZAHRINGER | 45.0% | 6.0 Lei | ⭐ |
| 10 | |
DUFF | 45.0% | 6.0 Lei | ⭐ |
🌐 Top 10 — Multi-Store Presence
| # | Brand | Presence | Price | Discount |
|---|---|---|---|---|
| 1 | PILSNER URQUELL | 4 sites | 13.0 Lei | 17.0% |
| 2 | CIUCAS BRASOV | 3 sites | 4.0 Lei | — |
| 3 | TIMISOREANA | 3 sites | 5.0 Lei | 5.0% |
| 4 | CIUCAS BRASOV | 3 sites | 6.0 Lei | — |
| 5 | TIMISOREANA | 3 sites | 6.0 Lei | — |
| 6 | BIRRA MORETTI | 3 sites | 6.0 Lei | — |
| 7 | NEUMARKT | 3 sites | 8.42 Lei | — |
| 8 | BECK'S | 3 sites | 10.5 Lei | 25.0% |
| 9 | CIUCAS BRASOV | 3 sites | 11.38 Lei | — |
| 10 | AZUGA | 3 sites | 18.0 Lei | 19.0% |
8
Private Label vs National Brands
Private Label
0.9%
6 offers • 5 SKUs
National Brand
99.1%
698 offers • 586 SKUs
• Discount 23.7%
9
News & Alerts (vs last 24 months)
⚠️ MADRI — MOLSON COORS UK
Discount this week: 23.0% (historical avg: 6.3%, delta: +263.2%)
at AUCHAN
at AUCHAN
⚠️ CIUCAS BRASOV — URSUS BREWERIES
Discount this week: 11.0% (historical avg: 7.0%, delta: +57.1%)
at AUCHAN
at AUCHAN
⚠️ CIUCAS BRASOV — URSUS BREWERIES
Discount this week: 16.0% (historical avg: 11.5%, delta: +39.1%)
at AUCHAN
at AUCHAN
🆕 HEINEKEN — New item — HEINEKEN
HEINEKEN ROMANIA — AUCHAN — 13.0 Lei
10
Conclusion & Recommendations
📖
How to Read This Newsletter
This guide explains each section and metric used in this weekly e-commerce newsletter.
1 — Item Diversity
Item Diversity — Share of SKUs seen in the week vs. the total unique items observed over 2 years. A higher value indicates an offer breadth.
Item Diversity — Share of SKUs seen in the week vs. the total unique items observed over 2 years. A higher value indicates an offer breadth.
1 — Active E-Stores
Active E-Stores — Number of distinct online stores with active offers in the category during the week.
Active E-Stores — Number of distinct online stores with active offers in the category during the week.
1 — Average Discount
Average Discount — Mean discount depth (%) across all active commercial offers.
Average Discount — Mean discount depth (%) across all active commercial offers.
1 — Total Active Offers
Total Active Offers — Count of all individual commercial offers detected during the week across all e-stores.
Total Active Offers — Count of all individual commercial offers detected during the week across all e-stores.
1 — Top 2 Concentration
Top 2 Concentration — Share of total offers captured by the two most active producers. High concentration signals a market dominated by a few players.
Top 2 Concentration — Share of total offers captured by the two most active producers. High concentration signals a market dominated by a few players.
2 — Offer Pressure by E-Store
Offer Pressure by E-Store — Table ranking online stores by number of active offers, average discount depth, average unit price, and number of distinct SKUs.
Offer Pressure by E-Store — Table ranking online stores by number of active offers, average discount depth, average unit price, and number of distinct SKUs.
3 — Competitive Activity
Competitive Activity — Horizontal bar charts showing the top 10 producers and brands by number of active offers.
Competitive Activity — Horizontal bar charts showing the top 10 producers and brands by number of active offers.
4 — Focus URSUS BREWERIES
Focus Producer — Compares the selected producer's offer footprint (offer share, active offers) against the rest of the market, and lists its top brands.
Focus Producer — Compares the selected producer's offer footprint (offer share, active offers) against the rest of the market, and lists its top brands.
5 — Unit Price Trends
Unit Price Trends — Line charts tracking the average unit price and the average discount depth over 12 weeks. Hover over data points for exact values.
Unit Price Trends — Line charts tracking the average unit price and the average discount depth over 12 weeks. Hover over data points for exact values.
7 — Top Offers of the Week
Top Offers — Two tables: (1) Top 10 by discount depth, (2) Top 10 by multi-store presence. ⭐ marks the lowest observed price.
Top Offers — Two tables: (1) Top 10 by discount depth, (2) Top 10 by multi-store presence. ⭐ marks the lowest observed price.
8 — Private Label vs National Brands
Private Label vs National Brands — Compares offer share, number of SKUs, and average discount between private-label and national brands.
Private Label vs National Brands — Compares offer share, number of SKUs, and average discount between private-label and national brands.
9 — News & Alerts (vs last 24 months)
News & Alerts — Flags unusual discount spikes, presence surges, and newly listed items compared to historical averages.
News & Alerts — Flags unusual discount spikes, presence surges, and newly listed items compared to historical averages.
