Remarkable facts of the week for

Competitive activity in Water in bootle remained moderately concentrated, with the top three producers accounting for 54.5% of visibility. CARPATHIAN SPRINGS SA led the market by visibility through AQUA CARPATICA, although its presence declined versus the previous period. MASPEX SRL stood out as the most active producer by promotional occurrences and ranked second by visibility, with BUCOVINA gaining 51.9% in visibility and 5.7 percentage points in share. This places MASPEX SRL ahead of several competitors, including COCA-COLA COMPANY and PERLA HARGHITEI SA in visibility, while still trailing the category leader. Several smaller producers lost visibility, reinforcing a market where gains are concentrated among the leading brands.

In week 2026-W19, the Water in bootle category in Romania showed a stable pricing environment, with the average promotional price easing to 2.35 from 2.52 in the previous week, while average discount depth increased to 23.0% from 21.3%. The category median discount also moved higher to 25.0%, indicating a slightly stronger promotional stance across the market. Against this backdrop, MASPEX SRL posted an average promotional price of 2.32, broadly in line with the category average and marginally below it, while its average discount depth of 20.6% remained below the category benchmark. This suggests that MASPEX SRL operated with a more moderate discounting approach than the market average, even as the category overall maintained a steady promotional pressure. Over the recent weeks, the category average price has trended upward from the low 1.9 range in W08-W11 to above 2.3 in the latest weeks, whereas MASPEX SRL has followed a more volatile but similarly upward pattern, ending close to the category level. In discount terms, the category has generally held around the low-20% range, while MASPEX SRL has typically traded slightly below or around that level, confirming a less aggressive promotional posture versus competitors.

In MASPEX SRL’s Water in bootle category in Romania, promotional pressure is overwhelmingly concentrated on national brands, which account for 98.5% of promotional occurrences and 98.0% of visibility. Retailer brands (MDD) remain marginal at 1.5% of promotional occurrences and 2.0% of visibility. National brands also show stronger discounting, with an average discount depth of 23.0%, while retailer brands are promoted without a reported discount.

In week 2026-W19, the bottled water category in Romania remained highly promotional, with promo pressure rising above both last week and the 4-week average. Carrefour led promotional pressure, while Carpathian Springs SA held the strongest visibility position in a moderately concentrated competitive landscape. National brands dominated the week’s promotional activity and visibility, leaving retailer brands with only marginal presence. Pricing and discount levels were broadly stable, although several new items, price anomalies, and visibility spikes indicate selective tactical moves. For MASPEX SRL, the environment remains competitive and activation-led, with visibility and promotional execution likely to be decisive.