Remarkable facts of the week for

The competitive landscape in CONSUME SI FELURI DE MANCARE GATITE remains fragmented, with 53 active producers and 91 active brands, while the top three producers capture 39.6% of visibility. SCANDIA FOOD SRL leads by producer visibility and promo occurrences, supported by broad retailer coverage, but SCHWARZ is close behind and posted the strongest visibility gain among the main players. NORDIC IMPORT EXPORT CO also expanded sharply, driven by RIO MARE, which is the leading brand by visibility. For MANDY FOODS, the data indicate a market dominated by a few strong competitors, with visibility concentrated but still spread across multiple producers and brands.

In week 2026-W20, the category average promotional price moved back to 29.06, after the elevated levels seen in the previous weeks, while the average discount depth eased slightly to 24.9% from 25.7%. Promotional activity also increased to 259 promotional occurrences, indicating a still-active but broadly stable promotional environment. Against this backdrop, MANDY FOODS showed a more consistent and lower-priced promotional profile than the category average across the available history, with promotional prices generally clustered in the high-20s to low-30s and discount depth strengthening from 12.0% in W09 to 26.5% in W14-W15. The category, by contrast, displayed sharper price volatility, including a pronounced uplift in W16-W19 before normalising in W20. Overall, MANDY FOODS remained aligned with the market’s discounting direction, but with a steadier pricing pattern and a discount level that has recently converged toward the category benchmark.

In MANDY FOODS’ category, national brands generated most promotional occurrences, but retailer brands (MDD) delivered a higher visibility share relative to their promotional weight. Retailer brands accounted for 27.2% of promotional occurrences and 33.0% of visibility, versus 72.8% and 67.0% for national brands. Discount depth was slightly lower for retailer brands at 23.6%, compared with 25.4% for national brands, indicating a more visibility-led promotional profile.

Week 2026-W20 in Romania remained hot for CONSERVE SI FELURI DE MANCARE GATITE, with promo pressure rising versus last week and discount intensity becoming the main market story. KAUFLAND led promotional pressure, while SCANDIA FOOD SRL held the visibility lead in a fragmented competitive landscape with low concentration. Retailer brands (MDD) expanded their promotional presence and visibility share, but national brands still dominated overall activity and visibility. For MANDY FOODS, the environment signals stronger competition on shelf and in promotion, alongside a stable pricing backdrop and several visibility and price anomalies that may create short-term openings.