Remarkable facts of the week for

In week 2026-W20, SCANDIA FOOD SRL led producer visibility in CONserve si feluri de mancare gatite, with 136.0 visibility points and 13.8% share, ahead of SCHWARZ and NORDIC IMPORT EXPORT CO. Its 38 promotional occurrences also ranked first, supported by 29 promoted SKUs across 12 retailers, indicating the broadest activation footprint among competitors. Visibility increased by 3.8% versus the previous period, while share remained stable, suggesting steady leadership rather than further concentration gains. At brand level, BUCEGI CONSERVE remained SCANDIA FOOD SRL’s main visibility driver, while ROUA added incremental momentum. Market concentration stayed relatively low, as the top three producers held 39.6% of visibility.

In week 2026-W20, the category average promotional price for CONSERVE SI FELURI DE MANCARE GATITE moved sharply down to 29.06, after the exceptionally high level seen in the previous week, while the average discount depth eased slightly to 24.9% from 25.7%. Promotional activity also expanded modestly, with promotional occurrences increasing to 259 versus 245 in the prior week. Against this category pattern, SCANDIA FOOD SRL remained broadly aligned on price, with an average promotional price of 29.19, very close to the category benchmark, but it continued to operate at a higher discount depth of 26.2%, above the category average and also above the median discount of 22.0%. This indicates that SCANDIA FOOD SRL maintained a more aggressive price positioning than the market average, even as the overall category discount environment remained stable. Over the recent weeks, the category has shown pronounced volatility in promotional price, whereas SCANDIA FOOD SRL has followed a much steadier price curve, with discounts consistently positioned at a premium versus the benchmark.

In SCANDIA FOOD SRL’s category, national brands account for most promotional occurrences and visibility, with 72.8% of promotional occurrences and 67.0% of visibility. Retailer brands (MDD) remain less promoted, but they deliver a higher average visibility per promotional occurrence and a slightly lower discount depth. This indicates a more concentrated promotional presence for retailer brands, versus broader and more aggressive promotional pressure for national brands.

Week 2026-W20 confirmed a hot market environment for CONSERVE SI FELURI DE MANCARE GATITE, with promo pressure rising versus last week and discount intensity becoming the main competitive driver. KAUFLAND led promotional pressure, while SCANDIA FOOD SRL remained the visibility leader in a landscape marked by low visibility concentration, indicating room for active share gains through targeted execution. Retailer brands (MDD) increased both promotional occurrences and visibility share, narrowing the gap with national brands in exposure, even as national brands still dominated promotional volume. Pricing and discount conditions remained stable overall, but the presence of new items, price anomalies, and visibility spikes suggests a more tactical and reactive market phase.