Remarkable facts of the week for

In MEZELURI, AGRICOLA INTERNATIONAL BACAU operates in a market with medium concentration, as the top three producers hold 42.3% of visibility. SCHWARZ leads by visibility with 17.6% and the strongest increase versus the previous period, while GRUPUL CRIS-TIM leads by promotional occurrences and remains the main brand reference through CRIS-TIM. AGRICOLA INTERNATIONAL BACAU is positioned against a highly active competitive set, where visibility is shared across 42 producers and 69 brands. The strongest gains are concentrated in a few players, while several competitors show declining visibility, indicating a dynamic but still concentrated promotional landscape.

In MEZELURI, the category average promotional price eased to 47.79 in 2026-W20 from 50.82 in the previous week, while average discount depth moderated slightly to 20.6% from 21.5%; the median discount remained unchanged at 20.0%, indicating a broadly stable promotional environment with a mild softening in price and discount pressure. Against this backdrop, AGRICOLA INTERNATIONAL BACAU continued to trade at a clearly higher average promotional price than the category benchmark, at 68.97 versus 47.79, confirming a premium positioning versus competitors. At the same time, AGRICOLA INTERNATIONAL BACAU’s average discount depth stood at 20.0%, marginally below the category average of 20.6%, suggesting that its promotional offers were aligned with market norms but not more aggressive than the category average. Versus the prior week, AGRICOLA INTERNATIONAL BACAU’s average promotional price increased from 65.39, while discount depth eased from 21.2% to 20.0%, pointing to a stable but slightly less discount-led promotional stance. Over the recent weekly sequence, the category showed a clear downward price trajectory from the mid-60s to the high-40s, whereas AGRICOLA INTERNATIONAL BACAU moved from a much higher base and remained consistently above the category curve, with discount levels broadly converging toward the market benchmark.

In MEZELURI, AGRICOLA INTERNATIONAL BACAU operates in a market where national brands dominate promotional pressure, accounting for 79.2% of promotional occurrences versus 20.8% for retailer brands (MDD). However, retailer brands (MDD) capture a stronger visibility share at 29.3%, supported by a higher average visibility score than national brands. Discount depth remains broadly similar, with national brands only slightly more aggressive.

In week 2026-W20, the MEZELURI category remained in a hot market environment, with promo pressure rising versus last week and discount intensity as the main driver of activity. KAUFLAND led promotional pressure, while SCHWARZ held the strongest visibility position in a medium-concentration landscape. Retailer brands (MDD) continued to secure a disproportionate visibility share versus their promotional occurrence, although their activity eased slightly week on week. For AGRICOLA INTERNATIONAL BACAU, the market remained highly promotional, with stable pricing overall but several alerts indicating renewed tactical volatility, including new items, price anomalies, and visibility spikes.