Remarkable facts of the week for

CAROLI FOODS GROUP SRL ranked third among producers by visibility in MEZELURI, with 76.0 visibility points and a 7.6% share, behind SCHWARZ and GRUPUL CRIS-TIM, both above 17%. CAROLI also trailed the leading brand CRIS-TIM, while its CAROLI brand reached 55.0 visibility points and a 5.5% share, placing it behind the main competitor brands. Visibility for CAROLI improved slightly versus the previous period at producer level, but the brand was broadly stable. Market activity remains moderately concentrated, as the top three producers captured 42.3% of visibility, with SCHWARZ showing the strongest upward momentum and GRUPUL CRIS-TIM losing share.

In MEZELURI, the category average promotional price eased to 47.79 in 2026-W20 from 50.82 in the previous week, while average discount depth moderated slightly to 20.6% from 21.5%. This indicates a broadly stable promotional environment, with price levels softening week on week but discounting remaining close to the recent benchmark. Against this backdrop, CAROLI FOODS GROUP SRL is positioned more aggressively than the category average, with an average promotional price of 39.13 and an average discount depth of 22.5%. Compared with the category curve, CAROLI FOODS GROUP SRL maintains a lower price point and a deeper discount profile, reinforcing stronger promotional competitiveness. The producer’s price trend also moved down sharply versus the prior week, while discount intensity remained elevated, suggesting a more assertive promotional stance than the market average. Promotional volume for CAROLI FOODS GROUP SRL was slightly lower week on week, but the overall promotional pressure remains above the category norm in terms of discount depth.

In MEZELURI, CAROLI FOODS GROUP SRL operates in a market where national brands dominate promotional activity, accounting for 79.2% of promotional occurrences versus 20.8% for retailer brands (MDD). However, retailer brands secure a stronger visibility share at 29.3% and a higher average visibility score, indicating denser in-store exposure. Discount depth remains broadly similar, with retailer brands slightly below national brands.

The MEZELURI category in Romania remained in a hot market environment during week 2026-W20, with promo pressure rising versus the previous week and discount intensity becoming the main market driver. KAUFLAND led promotional pressure, while SCHWARZ held the strongest visibility position in a medium-concentrated competitive landscape. For CAROLI FOODS GROUP SRL, the environment was characterized by stable pricing and discount levels overall, but with clear signs of tactical activity, including new items, price anomalies, and visibility spikes. Retailer brands (MDD) continued to deliver a stronger visibility share than their promotional share, suggesting efficient shelf and communication execution despite a lower promotional volume than the previous week.