Remarkable facts of the week for

In MEZELURI, GRUPUL CRIS-TIM remained the most active producer by promotional occurrences, with 54, ahead of SCHWARZ at 30 and CAROLI FOODS GROUP SRL at 26. However, SCHWARZ led the market in visibility, reaching 176.0 and a 17.6% share, while GRUPUL CRIS-TIM followed closely with 171.0 and 17.1%, despite a decline in visibility of 13.2% versus the previous period. At brand level, CRIS-TIM was the leading brand by visibility at 102.0 and 10.2%, ahead of SCHWARZ’s K-CLASSIC at 8.0%. Market concentration remained moderate, as the top three producers accounted for 42.3% of visibility.

In MEZELURI, the Category average promotional price decreased week on week to 47.79 in 2026-W20 from 50.82 in 2026-W19, while the average discount depth eased slightly to 20.6% from 21.5%; promotional occurrences also softened marginally to 272 from 278. Against this backdrop, GRUPUL CRIS-TIM remained broadly aligned on price, with its average promotional price at 47.85, essentially in line with the Category benchmark and slightly above the market average. However, GRUPUL CRIS-TIM continued to operate at a materially higher discount depth than the Category, at 24.2% versus 20.6%, indicating a more aggressive promotional stance. The producer’s discount curve has stayed consistently above the Category average throughout the observed period, even as both price and discount trends remained stable overall. This suggests that GRUPUL CRIS-TIM is sustaining stronger promotional pressure than the market average, while competitors are, on average, activating at shallower discount levels.

In MEZELURI, National brands dominated promotional pressure for GRUPUL CRIS-TIM’s market context, accounting for 79.2% of promotional occurrences versus 20.8% for Retailer brands (MDD). However, Retailer brands (MDD) delivered stronger visibility concentration, with a 29.3% visibility share and a higher average visibility score than National brands. Discount depth remained broadly similar, with National brands slightly more aggressive at 20.6% versus 19.9%.

In week 2026-W20, the MEZELURI category remained in a hot market environment, with promo pressure rising versus the previous week and discount intensity as the main growth driver. KAUFLAND led promotional pressure, while SCHWARZ held the strongest visibility position in a moderately concentrated competitive landscape. Retailer brands (MDD) reduced promotional occurrences but gained visibility share, indicating a more efficient presence despite lower volume. National brands continued to dominate promotional activity and visibility, with stable pricing and discount levels overall. For GRUPUL CRIS-TIM, the week signals a market where visibility efficiency and selective discounting are becoming increasingly important to defend share and avoid dilution.