Remarkable facts of the week for

KOSAROM SA operated in a moderately concentrated promotional environment, with the top three producers capturing 42.3% of visibility. SCHWARZ led producer visibility with 17.6%, ahead of GRUPUL CRIS-TIM at 17.1%, while GRUPUL CRIS-TIM remained the most active producer by promotional occurrences. SCHWARZ also posted the strongest visibility increase among the leaders, whereas GRUPUL CRIS-TIM declined in visibility. At brand level, CRIS-TIM led the market, while SCHWARZ’s K-CLASSIC ranked second and advanced strongly. For KOSAROM SA, the competitive set was dominated by a few producers, leaving limited room for visibility dispersion.

In MEZELURI, the category average promotional price eased to 47.79 in 2026-W20 from 50.82 in the previous week, while the average discount depth softened slightly to 20.6% from 21.5%; the median discount remained stable at 20.0%. Promotional occurrences also declined marginally, from 278 to 272, indicating a broadly stable promotional environment with a modest reduction in pressure. For KOSAROM SA, no producer-specific price or discount history is available in the provided data, so a direct comparison versus the category average cannot be quantified. Against the category curve, the market shows a recent downward movement in promotional price after the higher levels seen in W14-W15, while discount intensity has remained relatively contained and stable overall.

In week 20, national brands dominated promotional activity in MEZELURI for KOSAROM SA’s market, accounting for 79.2% of promotional occurrences versus 20.8% for retailer brands (MDD). Retailer brands (MDD) delivered a higher visibility share at 29.3% and a stronger average visibility score, while national brands remained more widely activated across SKUs, brands, and producers. Discount depth was broadly similar, with national brands slightly deeper.

In week 2026-W20, the MEZELURI category remained in a hot promotional environment, with promo pressure higher than last week and discount intensity as the main market driver. KAUFLAND led promotional pressure, while SCHWARZ held the strongest visibility position in a medium-concentration landscape. Retailer brands (MDD) gained visibility share despite a lower promotional volume, indicating more efficient exposure per promotional occurrence. National brands still dominated overall activity, but their visibility share softened slightly. For KOSAROM SA, the week signals a market where sharper promotional execution and selective visibility investment are increasingly important to defend relevance and improve shelf impact.