Remarkable facts of the week in promotional catalogues for

In the TON CONSERVA category for week 2026-W28, BOLTON GROUP SRL emerges as the leading producer by visibility, achieving a visibility sum of 45.0 and a share of 30.0%. This represents a significant increase of 66.7% in visibility compared to previous periods. The competitive landscape shows a high market concentration, with the top three producers collectively holding 70.0% of the visibility share. DELHAIZE follows with 39.0 in visibility, while SCHWARZ demonstrates the fastest growth with a 133.3% increase in visibility. BOLTON GROUP SRL's brand RIO MARE also leads in visibility, reinforcing its competitive position.

In the category of TON CONSERVA, BOLTON GROUP SRL has demonstrated a stable pricing trend during the recent weeks, with an average promotional price of 75.29 in week 28 of 2026, reflecting a slight increase from the previous week's average of 64.47. The average discount percentage also saw a marginal rise to 25.4%, compared to 24.9% in the preceding week. In contrast, the overall market average for competitors indicates a higher average promotional price of 120.02, with a discount depth of 21.4%. This comparison highlights that while BOLTON GROUP SRL maintains competitive pricing, its discount intensity is slightly more favorable than that of its competitors, who are operating at a higher price point with lower discount percentages. Overall, both BOLTON GROUP SRL and the category exhibit stable trends, with BOLTON GROUP SRL positioned advantageously in terms of promotional pricing and discount depth relative to the market.

During the specified week, retailer brands (MDD) demonstrated a higher promotional pressure compared to national brands. MDD achieved 58.6% of the promotional share with 17 promotional occurrences, while national brands accounted for 41.4% with 12 occurrences. Furthermore, MDD exhibited a greater visibility share and a higher average discount, indicating a more aggressive promotional strategy.

In the week of 2026-W28, the market for ton conserva in Romania exhibited a hot temperature, characterized by an increase in discount intensity. Despite a lower promo pressure compared to the previous week, BOLTON GROUP SRL maintained its position as the visibility leader with a high concentration in the market. The competitive landscape shows that retailer brands (MDD) are gaining traction, holding a significant share of promotional occurrences and visibility. The overall promotional dynamics indicate a stable pricing scenario, providing an opportunity for BOLTON GROUP SRL to leverage its visibility advantage.