Remarkable facts of the week in promotional catalogues for

In the frozen legumes category, MACROMEX SRL leads with a visibility share of 20.1% and 17 promotional occurrences, despite experiencing a notable decline in visibility by 48.7%. Competitors such as FRIGORIFER SA and CARREFOUR GROUP follow with visibility shares of 12.1% and 10.3%, respectively. The market concentration is assessed as medium, indicating a competitive landscape with 19 active producers. The fastest-growing competitor, SCHWARZ, has doubled its visibility, highlighting the dynamic nature of the market.

In the week of July 20 to July 26, 2026, MACROMEX SRL's average promotional price for frozen legumes was recorded at 16.05 currency units, reflecting a slight increase from the previous week’s average of 16.51 currency units. The average discount depth for MACROMEX SRL during this period was 23.8%, which is higher than the category average discount of 19.0%. This indicates that while MACROMEX SRL maintained a competitive pricing strategy, the discount intensity offered by the brand remains significantly deeper than that of the overall market. Over the past weeks, the price trend for the category has remained stable, with average promotional prices fluctuating around the 15.29 currency units mark, while MACROMEX SRL has experienced a more pronounced variation in pricing, peaking at 18.62 currency units in week 25. The promotional occurrences for MACROMEX SRL also show a consistent engagement in the market, with 91 activations noted in the latest week, slightly surpassing the previous week's count of 90. This sustained promotional activity suggests a strategic approach to maintain visibility and market share amidst stable overall category trends.

In the LEGUME CONGELATE category, national brands exhibit a significantly higher promotional pressure compared to retailer brands (MDD). National brands account for 81.3% of promotional occurrences, while retailer brands hold 18.7%. Additionally, national brands have a greater visibility share at 80.7% versus 19.3% for retailer brands, with average discount depths of 19.0% and 18.9%, respectively.

During week 30 of 2026, the market for frozen legumes in Romania has exhibited a hot temperature, characterized by increased promotional pressure compared to both the previous week and the four-week average. MACROMEX SRL has maintained its position as the visibility leader in this category, achieving a medium concentration level. Despite the competitive landscape, where national brands dominate in promotional occurrences and visibility share, MACROMEX SRL has shown a commendable increase in promotional occurrences and visibility share, indicating a positive trajectory in market engagement.