Remarkable facts of the week in promotional catalogues for

In the BERE BLONDA category, URSUS BREWERIES leads in promotional occurrences with 76 activations, contributing to a visibility share of 30.4%. However, HEINEKEN ROMANIA maintains the highest visibility share at 31.3%, despite a notable decline in visibility. The competitive landscape shows high market concentration, with the top three producers accounting for 83.7% of total visibility. URSUS BREWERIES's brand CIUCAS BRASOV also stands out, achieving a visibility share of 10.6%, indicating a strong position among competitor brands.

In the week of August 3 to August 9, 2026, the average promotional price for URSUS BREWERIES was recorded at 7.93 currency units, reflecting a decrease from the previous week's average of 8.20 currency units. This indicates a downward trend in pricing for URSUS BREWERIES, contrasting with the overall market average promotional price, which stood at 8.08 currency units for the same period. Furthermore, the average discount depth for URSUS BREWERIES was 19.9%, slightly lower than the market average of 21.4%. The promotional occurrences for URSUS BREWERIES also saw an increase, with 233 activations compared to 220 in the prior week, suggesting a strategic push in promotional activities despite the slight reduction in discount intensity. Overall, while both URSUS BREWERIES and the market exhibit stable trends, URSUS BREWERIES has positioned itself with a more aggressive pricing strategy, potentially enhancing its competitive edge in the BERE BLONDA category.

In the BERE BLONDA category, national brands exhibit significantly higher promotional pressure compared to retailer brands (MDD). National brands account for 97.4% of promotional occurrences and maintain a visibility share of 97.6%, while retailer brands have only 2.6% of promotional occurrences and a visibility share of 2.4%. Additionally, the average discount depth for national brands is higher at 21.4%, compared to 17.0% for retailer brands.

In the current week, the market for BERE BLONDA in Romania exhibits a cold temperature, with a notable decrease in discount intensity compared to the previous week and the four-week average. The promotional pressure remains lower than last week, with KAUFLAND leading among retailers. Heineken Romania continues to dominate visibility, indicating a high concentration of visibility among competitors. URSUS BREWERIES should consider these dynamics to enhance its market positioning.